Sony Joins Nikon, Canon in Product Rollouts with Intriguing RX100 III

sony-rx100It has been a week with lots of product announcements, something which normally happens just before a big trade show. I might have missed the show, but I got the announcements. Initially, I was going to write about the news from earlier this week, but I decided against it since all these products were either not of that much interest to me personally or were out of my financial reach.

But then Sony threw a curveball with the new RX 100 III. I’ve been intrigued by the RX 100 for a long time, since others write with rapture about it as one of the best – or the best – pocketable quality camera out there. But I don’t do cameras without viewfinders, unless they serve a very special purpose (I have a waterproof Pentax without a viewfinder). They don’t work for me, so I never seriously considered buying or even renting the RX 100 I or II.

The III has a pop-up EVF, which is apparently pretty decent and which has a diopter adjustment, another biggie at my middle age. If the image quality of this camera is as good or better than its predecessors it should be a sweet package. Another nicety on this camera is a fast 24-70mm f/1.8-2.8 lens.

That still leaves the question where it would fit in. I do have an iPhone with me all the time, but hate taking pictures with it. I really only use it for documenting things like sale tags or stuff I want to recall for later. My normal carry-around camera is the Fuji X100s, but it does often stay home since I can’t put it in my pocket. If I were to get the RX100 III, though, there’s not really a case to keep the Fuji. I would take my Olympus MFT outfit for serious small camera shooting and my Canon 5D III or Sony A7R for large camera shooting (I use the Sony mostly with Canon glass, so it’s a big outfit for me).

Still pondering that question.

Sony also announced the price for its A7S, the video and low-light version of the A7 series. It’s $2,498, lower than most expected.

The Sony RX100 III can be found here at B&H. Personally, I’m probably flying to Japan the end of June, so I hope to play with the Sony in some Tokyo camera store and might pick it up there. The A7S is here.


Moving to Nikon. That company announced some serious glass at a serious price. Their new 400mm f/2.8 lens costs $12,000 and will be available in August. Nikon also updated its 1.4 teleconverter to match the 400mm lens. Great news for wildlife shooters, birders and sports photographers.

Nikon also announced new Nikon 1 cameras . These series seem to have a decent following, but like its main competitor Canon, Nikon foregoes EVFs on its mirror less cameras so they’re out of the question for me. Hence, I don’t know anything about them.

The Nikon gear is here at B&H.


Speaking about Canon, they announced a 16-35mm f/4 IS lens. The IS is mostly aimed at videographers. The wait is now to find out how well this lens performs, as Canon has lagged Nikon in wide-angle quality for quite a while now. It costs $1,200.

Canon also rolled out a new wide angle for APS-C cameras, the F-S 10-18mm f/4.5-5.6 IS at $300.

The Canon gear can be gotten here at B&H.


Finally, Profoto rolled out a kit version of its B1 off-camera flash, better described as a wireless monolight. The kit has two B1s, a fast and a car charger and a matching backpack. It also offers some discount over buying the lights separately. It’s $3,950 in the US and 2950 euro in the EU.

B&H has got the kit here.


(all links are affiliate links to B&H)

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