While Nikon and Canon as always steal the show at this year's PPE, with their enormous booths and prominent speakers, the 'little' guys poked some fun at the big boys. Samsung's reps wore t-shirts promoting the new NX1 with 'Ditch the DSLR' emblazoned on the back:
And Olympus went through the trouble of buying a Canon DSLR and some L zooms so it could show us how much smaller and lighter its solution is: